Keep labels clean and consumers happy
It’s a familiar experience for all of us: standing in the aisle, a jar in each hand, comparing the labels of competing products. Consumers are doing this in stores all over the world. So how can you influence that purchasing decision?
A clean label can make all the difference, ensuring that your product is chosen over and over again. Yet, when you have complex functionality needs, clean labels can present an additional challenge. Whatever your application and product challenge is, we have the right solution.
For example, we can help you create saucy frozen meals that withstand freeze-thaw cycles without separating and canned or aseptic-packaged stews with rich flavours and home-style textures that last longer on the shelf. In personal and home care, we can help you create hair conditioners with rich nature-based emollients and dish detergents with fast dispersability. With our nature-based ingredients, you can formulate products that entice consumers with label claims—and reward them with outstanding performance.
TWENTY YEARS AT THE FOREFRONT OF CLEAN LABEL
Our NOVATION® functional starches began the clean label movement two decades ago. Our pioneering work meant you could get the texture and stability of a modified starch but with a simpler ingredient listing of maize starch ("corn flour” in the UK). Since then, we’ve broadened our clean label portfolio to include starches of all types, flours and pulses. When you work with us to bring clean labels to market, you benefit from years of experience and leading-edge achievements in clean label innovation.
Explore our clean & simple challenges
Develop free-from products
Natural and simple solutions
Reduce manufacturing costs
Early Life Nutrition
Blood Sugar Management
Eating and Drinking Experience
Hair and Skin Feel
Discover our applications
Bakery and Snacks
Batters and Coatings
Paper, Board and Tissue
Colours and Flavours