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Keep labels clean and consumers happy

It’s a familiar experience for all of us: standing in the aisle, a jar in each hand, comparing the labels of competing products. Consumers are doing this in stores all over the world. So how can you influence that purchasing decision?

A clean label can make all the difference, ensuring that your product is chosen over and over again. Yet, when you have complex functionality needs, clean labels can present an additional challenge. Whatever your application and product challenge is, we have the right solution.

For example, we can help you create saucy frozen meals that withstand freeze-thaw cycles without separating and canned or aseptic-packaged stews with rich flavours and home-style textures that last longer on the shelf. In personal and home care, we can help you create hair conditioners with rich nature-based emollients and dish detergents with fast dispersability. With our nature-based ingredients, you can formulate products that entice consumers with label claims—and reward them with outstanding performance.

Our NOVATION® functional starches began the clean label movement two decades ago. Our pioneering work meant you could get the texture and stability of a modified starch but with a simpler ingredient listing of maize starch ("corn flour” in the UK). Since then, we’ve broadened our clean label portfolio to include starches of all types, flours and pulses. When you work with us to bring clean labels to market, you benefit from years of experience and leading-edge achievements in clean label innovation. 

Cleaning up labels

20 years of clean label innovation​ with NOVATION®functional native starches

Explore our clean & simple challenges

Develop free-from products

Meet the rising demand for “free-from” products

Natural and simple solutions

Simplify your labels

Reduce manufacturing costs

Increase your margins by creating better products more efficiently.

Nutrition Minus

Helping you replace ingredients to improve nutrition

Nutrition Plus

Empowering better nutrition

Early Life Nutrition

Nourish your youngest consumers

Digestive Health

Making digestion easier

Clinical Nutrition

Helping you provide safe and effective clinical nutrition

Health Management

Health claims that matter

Blood Sugar Management

Help your customers maintain healthy blood sugar levels

Eating and Drinking Experience

The way eating and drinking should be

Hair and Skin Feel

Personal care with just-right feel


Fine-tune your products fresh appeal


Give consumers piece of mind with certified organic ingredients.

Clean Labels

Keep labels clean and consumers happy

Fewer Chemicals

Innovate with fewer chemicals

Recipe Savings

Savings: the essential ingredient in your recipes

Functional Performance

Achieve peak performance


Better processing, from ingredients to scale up


Deliver convenience. Impress with quality.


Deliver stability from concept to consumption

Discover our applications

Bakery and Snacks

Helping you create delicious consumer-winning products


Discover our specialist portfolio of dairy products


Discover our range of specialist savoury solutions


Discover our portfolio of beverage products

Batters and Coatings

Discover our specialist portfolio of texture systems

Clinical Nutrition

Discover our range of specialist clinical nutrition products


Discover our range of specialist cheese solutions

Fruit Preparation

Discover our range of fruit preparation solutions

Glass Fibre

Discover our range of specialist glass fibre solutions

Home Care

Discover our specialist home care solutions.

Infant Nutrition

Discover our range of specialist infant nutrition solutions.

Paper Converting

Discover our specialist corrugating solutions.

Paper, Board and Tissue

Discover our range of specialist paper, board & tissue solutions

Personal Care

Discover our specialist range of sustainable personal care solutions


Discover our range of specialist pharmaceutical solutions.

Colours and Flavours

Discover our range of specialist colour and flavour solutions
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