Engage the senses like never before
The luxurious yoghurt that your consumer enjoys so much she deems it “her forever brand”. The addictively crispy snack that has couples competing for the last bite. The frozen pasta starter that makes the cares of the day fade away with tender chewiness, herbal flavours and comforting creaminess. Consumers want truly compelling sensory experiences—tastes, textures and fragrances so satisfying that they inspire emotional connections with the brands that deliver them.
At Ingredion, we’re working with you not just to optimise sensory but to transform it and set new standards of delight in the minds of your consumers. Exceptional sensory experiences are a global trend, and we are here to help you become the trendsetters.
Understanding sensory preferences
Creating sensory experiences your competition can’t match requires a deep understanding of how consumers eat and what they’re hungry for. Ingredion research keeps you ahead of what’s new and next. We know, for example, that texture is a strong determinant of product liking and repeat purchase. As part of our texture innovation work, Ingredion conducted new research in EMEA on consumer mouth behaviours to define distinct eating styles. The vast majority of consumers tested were chewers, followed by crunchers, smooshers and suckers*. These findings give us powerful insights as we develop winning texture profiles for your products.
You can create the next bubble tea sensation or a truly amazing vegetarian sausage. Whatever your application, your formulation can answer more than one trend in a single product. Our global sensory capabilities provide all the tools you need. For example, our experts can help you identify exact sensory preferences through precise testing and descriptive analysis. As part of our proprietary DIAL-IN™ technology, you can define your product’s sensory profile, with help from our trained in-house sensory expert panels who use our TEXICON™ texture language and SWEETABULARY™ sweetness language to ensure consistent understanding. Panels quantify attributes to allow us to build texture and sweetness maps that define your product’s sensory profile and compare it to others.
Perfecting sensory also calls for reflecting restaurant-quality taste and texture trends in your formulations. To achieve that, we bring you world-class culinologists who are experts at translating signature dishes into prototypes for large-scale production.
Making sensory affordable
Ingredion’s experts can help you meet the demand for unique sensory experiences in affordable ways. Our work in analogue cheese has produced 40%-casein-reduced imitation mozzarella cheese for pizza and other cheese applications with all the functionality expected of cheese: firmness, shreddability and stretchability. Another example of great sensory made affordable is using our natural based FOAMATION™ foaming agent in fun-to-drink frozen carbonated beverages.
Through our unsurpassed sensory capabilities, broad portfolio of ingredients and Save Money programme, you can create savoury crispy flatbreads that crackle with each bite, jelly sweets with tender but chewy appeal or household cleaners that smell pleasingly lemony and fresh.
Unlock the sensory experiences your products can deliver—and create products consumers will return to, time and time again. Innovate with us.
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How can we help?
Contact our experts today to find the right ingredient for your needs.