Creating the best—for less
Affordability is one of your top three challenges today— alongside getting quality right and differentiating your product from those of your competitors. According to what you told us in our global research in late 2014, the global trend of making goods and services more affordable for all must co-exist with a great eating or drinking experience.
We agree completely. That’s why cutting recipe costs has to be as much about preserving or maintaining texture, taste and other sensory and functional characteristics as it is about substituting less expensive ingredients for more costly ones. And achieving savings in manufacturing must be aligned with better outcomes. The best approach to meeting the affordability trend is a holistic one that considers all elements at once.
For example, we helped a manufacturer of analogue pizza cheese lower costs by 22% by optimising protein, cutting product waste by 10% and trimming gelling time from seven to five days. The best part is that all the sensory measures showed the same eating experience as that of a full-protein pizza cheese. Similar examples can be found across many applications, from beverages and bakery to sauces and confectionery.
Savings that span your operations
What may start out as recipe cost reduction may end up as having broader benefits for you and your consumers in everything from speed to market and shelf-life extension to more sustainable energy use and a reduced footprint. With our broad range of nature-based ingredients—now even broader with pulse proteins and flours,—we apply our innovation expertise to customise solutions that feature multiple ways to reduce costs. Through our 25 Idea Labs™ innovation centres and proprietary processes, we can help you achieve results quickly.
Placing the consumer first
Through it all, we rely on our consumer insights and CONSUMER-CENTRICITY™ design—digging deeper into consumer preferences and finding alternative ways to deliver the experiences they want. Consumers will love your products, and you’ll love the look of your bottom line.
Whether your primary goal is increased affordability you can promote on the label or reformulation to improve your margins, reduce waste, or improve quality, we keep saving money top-of-mind in every collaboration. When the consumer experience drives holistic innovation, saving money is good for everyone.