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25% higher texture stability during shelf-life with new instant clean label starch

News Date : 10/26/2016

Ingredion has launched the first clean label starch solution with moderate process tolerance that uniquely combines instant viscosity with higher texture stability over shelf-life.

The moderate process tolerance of the NOVATION PRIMA® 650 starch enables food manufacturers to keep low shear and temperature processing conditions whilst extending the texture stability of the end product over shelf-life by more than 25%.

The instant functional clean label starch is suitable for foods such as fruit preparations, quiches, instant fillings, cheesecakes, muffins and mayonnaise. With no pre-mixing required, manufacturers can also remove a cooking step from their production process to reduce costs and simplify the procedure.

Extending Ingredion’s existing 30-strong NOVATION® starch range, the new NOVATION PRIMA® 650 is a gluten-free solution and can be listed simply as ‘starch ’or ‘maize starch’. With the ability to extend texture stability over shelf-life, this instant starch helps food manufacturers to produce and store bigger batches, making it easier to meet demand spikes at peak times such as festivals and bank holidays as well as reducing wastage.

Janin Zippel, Product Manager, Wholesome at Ingredion, commented: “This is an easy-to-use instant starch with innovative functionality that meets the needs of both manufacturers and consumers. We know today’s consumers want to see recognisable ingredients on labels while increasingly scrutinising their nutritional value, but at the same time they want the convenience of ready-made foods too. This solution allows manufacturers to tick all the boxes; it is clean label, process tolerant and offers improved texture stability over an extended shelf-life. This means foods keep their all-important creamy mouthfeel and glossy appearance for longer, whether in ambient, refrigerated or frozen storage.

Being first to market with this new instant starch demonstrates our continued commitment to clean label innovation and to improving the functionality of native starches.”

NOVATION PRIMA® 650 is an instant starch made from waxy maize that will not lump even in low shear conditions. Moderately process tolerant, it can offer between 25% and 40% higher texture stability over shelf-life depending on application. 

About Ingredion

Ingredion Incorporated (NYSE: INGR) is a leading global ingredient solutions provider. We turn corn, tapioca, potatoes and other vegetables and fruits into value-added ingredients and biomaterial solutions for the food, beverage, paper and corrugating, brewing and other industries. Serving customers in over 100 countries, our ingredients make yoghurts creamy, candy sweet, paper stronger and face creams silky. The main trading companies within the EMEA region are Ingredion UK Limited, Ingredion Germany GmbH and Ingredion South Africa Pty Limited. Visit to learn more.

For further press information, please contact: Victoria O’Toole 

Stein IAS, Clarence Mill, Clarence Road, Bollington, Cheshire, SK10 5JZ, UK. 

Tel: +44 (0)1625 578578   E-mail:

 25% higher texture stability during shelf-life with new instant clean label starch

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