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Develop clean label foods that keep their indulgent textures while undergoing frozen storage

Today's consumers are increasingly time poor so they are turning to pre-prepared foods, but still with one eye on the ingredients list. Our latest consumer study showed that consumers are increasingly scrutinising product labels looking for natural, recognisable ingredients which make the manufacturer's ingredient choice critical.

Our range of NOVATION PRIMA® clean label starches combine viscosity with high freeze/thaw stability allowing manufacturers to produce in advance or store products for longer without compromising on the eating experience of their products. This clean label starch is ideal for frozen ready meals, fruit preparation and sauces to keep their indulgent texture whilst undergoing extended ambient refrigerated or frozen storage.

Following nearly two years of research and development at the Ingredion Idea labs, we have developed the first pre-gelatinised starch which has been proven to maintain or even improve the indulgent mouthfeel and with a high process tolerance.​

A gluten-free solution suitable for colour and flavour sensitive applications, NOVATION PRIMA® starches can simply be labelled as 'starch', 'maize starch', 'corn starch' or 'cornflour'’ in the UK, in line with consumer preferences.

Explore the range of NOVATION PRIMA® starches below:

Our instant range of NOVATION PRIMA® clean label functional native starches can help you to eliminate cooking, shorten processing times and provide cold or rapid viscosity.

NOVATION PRIMA® 340 - 34331A00

NOVATION PRIMA® 340 is a unique functional native pre-gelatinised starch, that gives instant viscosity and process tolerance. Request a sample today
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NOVATION PRIMA® 650 - 34441A00

NOVATION PRIMA® 650 is an instant functional clean label starch, based on waxy maize that will not lump even in low shear and low temperature conditions.
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Our cook-up range of NOVATION PRIMA® clean label functional native starches provide good to high process tolerance based on waxy maize.

NOVATION PRIMA® 300 - 34131A00

NOVATION PRIMA® 300 is a clean label functional native starch, based on waxy maize, that has high process tolerance. Request a sample today
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NOVATION PRIMA® 600 - 34121A00

NOVATION PRIMA® 600 is a clean label functional native starch, based on waxy maize, that has good process tolerance. Request a sample today
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The secret ingredient

Develop clean label claims with genuine consumer appeal to differentiate yourself in the market.

What is clean label? 

The Ingredion definition of clean label is based on customer and consumer insights, products should be:

  • Free from additives: remove or replace food additives
  • Feature a simple ingredient listing: choose recognisable ingredients that do not sound chemical or artificial
  • Minimally processed: process foods using traditional techniques that are understood by consumers and not perceived as being artificial​​​​​
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