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Cleaning up labels

20 years of clean label innovation​ with NOVATION® functional native starches

Our portfolio of more than 25 NOVATION® clean label starches lets you formulate on-trend, clean label products rich in texture and taste, across a broad range of applications 

As the pioneer in clean label ingredients, we offer the broadest range of speciality clean label starch solutions and formulation expertise available. Having identified the clean label trend in its infancy and helped turn the trend into a way of life for food manufacturers, we know all there is to know about clean label.

As consumers grow ever-more health conscious, clean labels are becoming increasingly important to them. People want to know exactly what’s going into their food. That’s why you need simple recipes, with ingredients they recognise and trust.

Whatever your clean label challenges, we are here to help. From consumer insights to regulatory expertise, formulation advice to optimising texture, and from increasing process tolerance to helping you manage costs, the Ingredion clean label team is on-hand to support you all the way. We have extensive knowledge of and expertise in, a broad range of applications from creamy, Greek-style yoghurts to flavourful sauces and ready meals, from indulgent baked goods to natural refreshing beverages.

Coupled with our unwaivering commitment to deliciousness, your recipes can maintain the 'gold standard' of quality, while a clean label can add considerable value to your product.

What is clean label?

The Ingredion de​finition of clean label is based on customer and consumer insights, products should be:

  • Free from additives: remove or replace food additives
  • Feature a simple ingredient listing: choose recognisable ingredients that do not sound chemical or artificial
  • Minimally processed: process foods using traditional techniques that are understood by consumers and ​not perceived as being artificial​​​​​

The secret ingredient

Develop clean label claims with genuine consumer appeal to differentiate yourself in the market.

Discover our range of NOVATION® clean label starches

NOVATION ENDURA® 0100

NOVATION ENDURA® 0100 is a clean label native starch that delivers exceptional process tolerances. 

NOVATION PRIMA® range

NOVATION PRIMA® starches are a range of clean label, versatile and easy to cook starches.

NOVATION® Indulge range

NOVATION® Indulge starches are a range of co-texturisers to replace fat, protein and other ingredients in foods.

1.  Data source: % of consumers who find it quite or very important that they recognise the ingredients on the ingredients list, European average, Ingredion consumer research conducted by MMR Research (2015) base n=2823, (2013) base n=2805 , (2011) base n=1511
2. Ingredion consumer research 2015 conducted by MMR Research Worldwide
3. Data source: % of consumers by country, Ingredion consumer research 2015 conducted by MMR Research Worldwide, base n=2823
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